To examine how attitudes affects the differences in unemployment rates of the local youths and immigrant youths. This scale is usually presented vertically.It consists of a group of analytical techniques which are used to study consumer attitudes related to perceptions and preferences. There are a series of statement… The most widely used is the Likert scale (1932).
Consider the following questions :Q 1) What is your annual income before taxes? The scale is then administered to assemble of respondents whose scores are determined by computing the mean or median value of the items agreed with. The big advantage of this scale is its simplicity, while producing results compared with those of the more complex scaling methods. It uses numeric values to measure the attitude and provides equal interval between the numeric values. The responses may be -to do PG, to go into teaching line,to get knowledge, appearing in the NET. They provide large data that … Respondents indicate whether they have a positive or negative attitude towards a statement and the responses are weighted by researchers using a numerical scale. Akers holds a Master of Business Administration with a marketing concentration from Devry University's Keller Graduate School of Management and a Master of Fine Arts in creative writing from Antioch University Los Angeles. The respondent select the items with which they agree. Depending upon the attitude to be measured, appropriate scales are designed.
Instances of Nominal Scale are - credit card numbers, bank account numbers, employee id numbers etc. There are several methods in which to collect primary data. A person who disagrees with all the items has a score of zero. These statements should be such that they reflect both positive and negative attitude towards the issue.
If a person agrees with one statement he will also agree with another question that is of the same nature.Government records are very useful secondary source in the research. A very good example of Interval Scale is a Thermometer.Such a scale permits the researcher to say that position 5 on the scale is above position 4 and also the distance from 5 to 4 is same as distance from 4 to 3. Several research methods, such as the Likert scale, measure consumer attitudes in a quantitative fashion. After the configuration for the consumers preference has been developed, the next step is to determine the preference with regards to the product under study. The marketing research process seeks to identify consumer perceptions and attitudes in order to create successful products and promotional campaigns. These statements should be such that they reflect both positive and negative attitude towards the issue. The judges rate these statements along an 11 category scale in which each category expresses a different degree of favourableness towards the concept. For example, what are the attributes for joining M.Com course.
It could take any shape depending on the number of variables.When Semantic Differential Scale is used to develop an image profile, it provides a good basis for comparing images of two or more items. The respondents are asked to place the various brands into different groups like similar, very similar, not similar, and so on. Therefore, when the consumers are choosing between brands, they base their decision on various attributes. Then we can attain the perception of people that whether they prefer low priced brand, high or moderate. It is simple and widely used when relationship between two variables is to be studied. Rati scale possess all he characteristics of an internal scale, and the ratios of the numbers on these scales have meaningful interpretations.
There are two challenges a researcher faces when measuring an individual's attitude.
The data obtained from the Interval Scale can be used to calculate the Mean scores of each attributes over all respondents. The term scaling is applied to the attempts to measure the attitude objectively. Such a scale however does not permit conclusion that position 4 is twice as strong as position 2 because no zero position has been established. Open-end focus group questions might ask participants to give opinions about the taste of a newly developed product. Data on certain demographic or descriptive attributes, if they are obtained through open-ended questions, will have ratio-scale properties. The purpose of this entry is to describe the Thurstonian scaling method of similar reactions/attributes described by Louis Leon Thurstone, in which the scale values for each statement represent the actual ...Please note that some file types are incompatible with some mobile and tablet devices. They are widely used in It was developed Rensis Likert. Attitude is a resultant of number of external and internal factors. Based on a factor analysis, five factors of student attitudes toward research were identified. For example - Children should not be allowed to watch indecent programmes or government should ban these programmes or they are not allowed to air on the television.