They are taking care of the Latin media very well, so they know through us they can reach many people. The decision to select these performers seems to be at contrast with the realities of what is happening on the field, with And only 3.7% of the 73,057 college football players identified as Hispanic An NFL spokesperson said the organisation is working to build its player base from Latin backgrounds by holding events in Hispanic communities which "teach football skills, emphasise exercise and reinforce the importance of character in athletics and life".The decision to focus on Latin acts at the Super Bowl could therefore be almost focused around recruitment - but not just of players.Inés Sainz is a Hispanic journalist working for one of the largest sports networks in Mexico, TV Azteca Deportes.She said that this Super Bowl has been more inclusive of Hispanic journalists than ever before, which she sees as a way to better engage that audience. These are external links and will open in a new windowThey've won seven Grammy Awards, sold millions of records, and have made more than 50 albums - yet many Americans may not have heard of Los Tigres del Norte.But this all may be about to change as Los Tigres are due to kick off Spanish-language coverage of the Super Bowl.The band is known for their norteño sound - a genre of Mexican music influenced by polka and waltz.They are just one of the Latin acts due to perform at the sporting event, along with Jennifer Lopez and Shakira.The NFL said there are 30.2 million Hispanic fans in the United States, an increase of two million since 2017.
These are external links and will open in a new window https://www.yahoo.com/entertainment/los-tigres-del-norte-help-170551608.html "This is the first time in the 54-year history of the Super Bowl that two Latinas will headline the show in Miami, Florida, which is known for its huge Hispanic community. Legendary regional Mexican music group Los Tigres del Norte will be joining the Super Bowl LIV festivities!
Many Americans may not know and are not familiar with the Los Tigres del Norte , but this is about to change because they are opening the kick-off Spanish-language coverage of the Superbowl.
A video filmed in San Jose with the band will showcase “the legacy of Los Tigres del Norte, the 100 seasons of the NFL, and the passion felt by Hispanics for football,” according to Fox. After confirming that the halftime show at this year’s Super Bowl will be headlined by none other than Jennifer Lopez and Shakira , Fox Sports has revealed another Latin-flavored surprise for the show, and this one is definitely unexpected. Los Tigres del Norte who won seven Grammy Awards, sold millions of records, and have made more than 50 albums will be opening this year's Super Bowl, BBC News reports.
The NFL is making a huge bet not only by hosting it in Miami, but getting Jennifer Lopez and Shakira in the half-time show.
Now they have announced we are going to have two more games in Mexico, so they are betting a lot on the Mexican market and the Latins. "The most Latin yet. The San-Jose based, legendary Mexican band Los Tigres del Norte will open the Spanish broadcast for Super Bowl LIV on Feb. 2 with a video presentation before the game.
"The league's Hispanic fanbase has continued to grow rapidly," said an NFL spokesperson, "and our outreach to the Hispanic community is an important year-round initiative". "This is my 19th Super Bowl," she told the BBC, "and it is the first time in the press conference that I could ask questions in Spanish. Los Tigres del Norte comenzarán la transmisión en español del Supertazón con un mensaje especialTIMELINE: Kaepernick's journey from 49ers star to social justice advocate49ers reward Kyle Shanahan with new 6-year deal, sources tell ESPNWATCH IN 60: Angry 49ers fan throws burrito, Sanders leads new poll, 50 years of PrideMixed emotions in Bay Area over Harris as Biden's VP pickCoronavirus watch list: CA counties where COVID-19 is getting worseWhat you might not know about Kamala's Bay Area rootsPolice looking for UCSF homicide suspect after deadly fightSouth Asians for Biden supporter applauds Kamala Harris pickBay Area residents say why they won't take COVID-19 vaccineTrump: Some men insulted that Biden vowed to name female VPEXCLUSIVE: Animal organs left on SJ home's front stepsTeens who vape or smoke have higher COVID-19 risk, study saysThis food delivery comes with a curbside drag queen showMAP: Everything that's open, forced to close in Bay Area
"This Super Bowl is going to be very Latin," she said.