A neutral view is said to be the opinion and not attitude where there is no emotional tone.7. However, the perception of the employees does not change as they had bitter experience in the past. Some behaviouristically inclined social psychologists refer to the attitudes as conforming behaviour. Once such perception firms up, it may become increasingly difficult to change the brand image of the organization.With such perceptual errors, it thus becomes imperative to improve the perception and more so at the work place. It involves love for fellowmen and self sacrifice. But recent evidences do show that persons associated with threatening circumstances tend to take on negative qualities simply through association. Based on theory and previous empirical evidence, we develop an analytical framework of attitude formation. It would be important to mention here that the individual would filter all those stimuli that are irrelevant here and would only take those ahead that are of interest to the individual or would pick up those stimuli forward which are important to the individual and the rest of them (stimuli) would be leveled to the ground.
Thus, the attitude develops both through direct and indirect sources.6. The very fact that attitudes are learned behaviour indicates that they can be changed through subsequent learning or experience. They will never blame God for anything whatsoever, rather they may say that because of lots of corruption, God has become angry on people and penalized them in this way.An individual, in his life time, is bound to develop some attitudes.
In other words, it is a predisposition to act in a certain manner towards the attitude object.
Initially the infant being only concerned with the satisfaction of his basic needs like food and care is socially blind and is not concerned about the social sanctions.Through the process of need satisfaction the child gets a scope to develop attitude. THE CERTIFICATION NAMES ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. In such a case, due to bitter experience that they had in the past, the employees may already frame an opinion and could thus create a different perception about their autocratic boss. In an organizational setup, it therefore becomes imperative to understand how others perceive you as an individual. They hold that perhaps no single concept within the whole realm of social psychology occupies a more nearly central position than that of attitudes. Fishbein and Ajzen (1975) have tried to stress on the evaluative aspect while trying to define attitude.According to them attitude is a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object. (a) The cognitive component of a social attitude consists of a person’s system of beliefs, perceptions and stereotypes about the attitudinal object. It helps in fulfilment and self realization. Most of the prospective candidates would express their resentment in joining, which may later prove detrimental to the organization. For instance, a vegetarian would avoid eating beef. Barring a few, most of the employees tend to feel unsecure whenever there is role ambiguity. The emotional component as already indicated it is quite strong normally stands on the way of attitude change. Except a few, most of the attitudes are clustered or related to each other. Thus, perception can be defined as a process wherein the individuals receive various stimuli, organize their impressions, interpret in their own way, thereby giving some meaning to the environment.
Social Judgment Theories! During childhood, when attitudes are in the formative stage, all the three components play vital roles.But subsequently, the person becomes more selective and thus, the cognitive component becomes more important. Many adults are also found forming attitudes spontaneously based on their own personal and first hand experiences. The term stereotype means something fixed, without variations. A team can be effectively handled by an individual if you know what is the perception of your team members about you? The cognitive component developing during the perceptual stage makes attitude relatively permanent. They judge people on the basis of their earning capacity. Attitude formation occurs through either direct experience or the persuasion of others or the media. If there is a flood, they will be interested to know how it has economically affected the flood devastated areas.People having aesthetic attitudes attempt to discover the beauty of an object.
Social roles and social norms can have a strong influence on attitudes.Social roles relate to how people are expected to behave in a particular role or context. The results of Staats study conducted to demonstrate that attitudes can be classically conditioned, indicated basically that subjects held more positive attitudes towards the nationalities associated with positive words and more negative attitudes towards those associated with negative words.Of course the above study of Staats has been criticised on several grounds by Page (1969). As a result, the department is unable to deliver the goods since roles of employees often overlap. It is often observed in organizations, the goals are not set for a major part of the year, or in some cases, the goals are not defined at all, leaving everything to the understanding of the employees. Such attitudes are designated as reciprocal ones.When large number of people in the society have similar or uniform attitude towards an organisation, groups or political parties, religion etc. It is recommended that managers must be empathetic in their approach in order to improve their perception about others. Attitudes refer to feelings and beliefs of individuals or groups of individuals.