The theory is basically concerned with the consistency in the judgment of people and/or issues that are linked by some form of relationship. study We imitate others in developing a specific attitude towards a thing. Robert Mills Gagné was an American educational psychologist who, … This theory of persuasion suggests that people can alter their attitudes in two ways. For instance, a vegetarian would avoid eating beef.
These four ways in which attitudes can form are (in order of increasing psychological complexity) by mere exposure, by associative learning, by self-perception, and for functional reasons.
Bandura goes on to explain that "Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions, this coded information serves as a guide for action."
(i) The meaning of the influence situation in terms of both the kinds of motives that it arouses and (ii) The individual’s method of coping and achieving his goals. As you can see, observational learning does not even necessarily require watching another person to engage in an activity. Course Navigator
Thus if that person starts saying that the Maruti car is not so bad, it means he has changed his relation and brought the balance in the situation. For example, she recently saw a child drawing a picture. To bring the balance in this situation he will either change his negative relation with the Maruti car, he can ask his father to change his attitude and give him an imported car. This approach makes an important contribution towards an understanding of the conditions that influence the maintenance and stability of attitude change. She knows a lot about digital media, graphic design, and how to work well with clients. According to the Learning theory, attitudes are formed as a result of following three modes of learning.It is also called learning by association. But sometimes we are able to learn things even though that learning might not be immediately obvious. The attitude of non-commitment is the range of opinions that the person finds neither acceptable nor unacceptable.Before publishing your articles on this site, please read the following pages: However, he adds two important ideas: Mediating processes occur between stimuli & responses. The Learning theory is a product of the works of many Psychologists including Albert Bandura, Hovland, Janis, Doobs and others. The children in Bandura’s studies observed an adult acting violently toward a Bobo doll. While behaviorists believed that learning led to a permanent change in behavior, observational learning demonstrates that people can learn new information without demonstrating new behaviors. In this situation there are three elements the person, his father and the car. A number of factors determine the strength of the dissonance and hence how much effort is required to change attitudes. Attitudes are learnt by associating good or bad... 2. Factors involving both the model and the learner can play a role in whether social learning is successful. In addition to influencing other psychologists, Bandura's social learning theory has had important implications in the field of education. Elaboration Likelihood Model of Persuasion: Central vs. The child said, 'I love to draw'!, and the adults around him smiled and told him what a good artist he was.
It is also called learning by association. In many cases, learning can be seen immediately when the new behavior is displayed. Behavior is learned from the environment through the process of observational learning.
For example, an individual may associate bad characteristics to Similarly, any negative consequence of an action leads the formation of a negative attitude towards it.Attitudes are formed through imitating and observing others.
This theory is concerned mainly with what happens within the individual when an attitude changes. (ii) When there is inconsistency beyond a certain level of tolerance, the individual is motivated to reduce the inconsistency and thereby to change one or both components to make them more consistent. There are three core concepts at the heart of social learning theory.
Instrumental Conditioning Learning Theory: Classical conditioning, operant conditioning, and observational learning can be used to bring about attitude change. The general goal was to derive elementary laws of learning and behavior that may then be extended to explain more complex situations. Practice: Theories of attitude and behavior change questions. When you teach a child to ride a bicycle, you can quickly determine if learning has occurred by having the child ride his or her bike unassisted. This means that people seek to reconcile divergent attitudes and align their attitudes and behaviour so that they appear rational and consistent. It is important to note that not all observed behaviors are effectively learned.